These days, the atmosphere at Hoang Anh Gia Lai’s durian plantations is bustling as they enter the peak harvest season. Across the plantations in Laos and Gia Lai, the technical staff and workers are busy inspecting each tree, selectively harvesting fruits that have reached standard ripeness, marking a strong transition from the initial harvest seasons to a phase of outstanding yield acceleration.

HAGL’s plantations come alive during the durian harvest season

After years of persistently expanding its area, to date, HAGL has planted a total of 2,500 hectares of durian, mainly at plantations in Laos and Gia Lai (Vietnam), while the newly planted area in Cambodia has not yet reached harvest. The growing zones are centrally planned and implement GlobalG.A.P standards to ensure uniform quality and traceability, a key factor to conquer demanding export markets, especially China, where durian consumption demand is growing very strongly.

Durian cultivation areas applying GlobalG.A.P standards

Immediately after harvest, durians are quickly transported to packing facilities for sorting and packaging in accordance with technical procedures for export. Here, each fruit is carefully inspected for ripeness, appearance, and quality before being boxed for export. The harvesting and packaging process is carried out under the quality supervision of Chinese experts.

Some images of durian harvesting at HAGL's plantations

Outlook for Vietnamese durian and HAGL’s growth opportunities

The durian industry is becoming one of the prominent growth pillars of Vietnam’s agriculture in the context of rapidly rising global demand, especially in Asia. China continues to be the key market for Vietnamese durian. From a domestically consumed fruit, durian has rapidly risen to become a key export commodity and the most exported agricultural product category. A major turning point occurred in July 2022 when Vietnam signed the Protocol on official durian exports to China. In just three years, export turnover exceeded 3.9 billion USD in 2025, accounting for 45% of Vietnam's fruit and vegetable exports, affirming durian as a strategic commodity of Vietnamese agricultural produce.

Vietnam is currently the world's second-largest durian exporter, behind only Thailand, and is showing a trend of narrowing the gap thanks to its rapid growth rate. According to China Customs data, in 2025, for the first time, Vietnam surpassed Thailand in total export volume of fresh durians to the Chinese market. In 2025, China imported a total of 1,868,003 tons of durians from five countries, including: Thailand, Vietnam, Malaysia, the Philippines, and Cambodia. In the first six months of 2026, Vietnam's durian exports to China reached nearly 987 million USD, up 43.1% compared to the same period last year and accounting for approximately 91% of Vietnam's total durian export value.

Thanks to a large land bank and favorable soil conditions, durian is gradually becoming an important growth driver for HAGL alongside bananas. Not only is the newly planted area increasing, but the harvestable area is also expanding as the plantations successively enter their productive age. This is an important foundation for HAGL’s durian output to continue surging in upcoming seasons. The company’s harvest output has recorded growth year after year: reaching 3,100 tons in 2024 and rising to 3,975 tons in 2025, generating revenues of approximately 273 billion VND and 378 billion VND, respectively. Cumulatively in the first six months of 2026, harvested durian output reached 3,086 tons, bringing in 285.3 billion VND in revenue. To date, harvest output has reached 7,500 tons, roughly double the output of the entire year of 2025, and is expected to increase further as newly planted areas continue to be brought into harvest.

With positive growth prospects and increasing quality demands, the Group is prioritizing higher cultivation standards and strict quality control. Although durian’s contribution to the Group's total revenue is currently still modest, this is considered a high-potential business segment. With the harvest area expanding year after year alongside a clear export orientation, durian is gradually contributing a higher proportion to HAGL’s revenue structure within the long-term agricultural development strategy that the Group has pursued over many years.